Why Every Business Needs Their Own Mobile App

Do you believe that mobile apps are only for the well-known, big-name brands? If so, you are mistaken. Nowadays more and more medium and small businesses are identifying the benefits of having an effective mobile strategy due to the growing popularity of mobile technology.

Many local companies you have dealings with nowadays will have their own mobile apps, such as local restaurants, coffee shops, wine bars, nightclubs, hair salons, beauty salons, spas, gyms, and health clubs. These businesses are ahead of their local competitors with their marketing efforts and promoting their brand.

The benefits of developing a mobile application for your business include:

Always In Front of Customers

Generally, mobile users spend approximately two hours per day on their mobile device. While mobile users are very likely to spend this time on the more popular apps, they will still need to search or scroll the app stores for the apps they are seeking.

Your company can take advantage of this by putting yourself before app users, as humans unconsciously record all the text and images they see. Tip: Make sure the icon for your app is well-designed and stands out.

Increase Brand Awareness

Having a mobile app can significantly increase the awareness of your brand. To achieve this, a business needs to develop an app that’s well designed and branded that their customers will love and benefit from.
The more a business can encourage their customers to use their app, the more likely they are to purchase the products or services on offer.

Get Ahead of Your Competitors

Nowadays the number of small local businesses that have their own app is quite low. This gives you a way to get ahead of your local competitors. Become the first business in your local area to provide customers with a mobile app.

Direct Connection to Your Customers

One of the main advantages of business apps is the direct connection they provide to customers. Mobile apps can serve a number of activities, such as booking forms, picture galleries, event information, user accounts, news feeds, payment processing along with many other features.

They allow businesses to keep customers up-to-date with the latest news including the latest offers and sales direct to their mobile device. The push notification feature provides a direct interaction with customers and can be used to remind customers of the latest special offers, sales, and new products and offer exclusive discounts.

Give Your Customers More Value

Do you have a loyalty program? If so, rather than using a collection card to record a customer’s points move you loyalty program onto your mobile app. This will make it easier for customers to collect their points and rewards, as well as, keep track and redeem their points and rewards.

Having your loyalty program on your mobile app will increase app usage, downloads and encourage more repeat customers.

Increase Engagement with Your Customers

Your customers will need a quick and easy way to contact you to make appointments, bookings, and enquires. Including a help desk or messaging feature within the development of your app can enhance customer communication.

A good example would be OpenTable, a restaurant and reservation platform that allows diners to make reservations. The process is quick and easy and allows diners to place reservations by text rather than by phone.

Develop and Increase Customer Loyalty

Developing and increasing customer loyalty is the biggest reason why your business needs to consider creating a mobile app. There are many options for advertising your business online and offline, such as Google AdWords, YouTube, Facebook ads, website banners, email marketing, newspaper ads, billboards, postcards, flyers, and coupons.

The impact of your advertising is gradually reduced due to the enormous amount of advisements we are inundated with. Nowadays businesses need to create a genuine connection with their customers to help develop a loyal following of their products and services. With a mobile app, a business can get closer to their customers.