In the past consumers loyalty to a brand was based on the reward cards they held or the number of times they visited a store. Nowadays the battleground for loyalty to a brand is mobile apps. When an app is developed correctly it can really add value to your services or products.

Mobile apps can help businesses develop loyalty to their brand. But making an error delivering the correct customer experience at the correct time is likely to be terminal. This is the reason why online marketers must have a more strategic overview of the app design and how its performance is managed.

Importance of Mobile

With the popularity of the mobile platforms amongst consumers, mobile apps have become more and more important. They have become more interactive to maintain interest and now pay an important role for buying and selling goods and services. Businesses can succeed with a mobile app and if they need to, reinvent themselves.

App Store Reviews

If an app does not fulfill consumer’s expectations, it can become an issue for the brand very quickly, especially if it is made public. Negative reviews on app stores can seriously harm a brand. These bad reviews may become the voice of consumers online.

The best strategy to overcome bad reviews is to make certain that the app functions correctly from the outset. Marketers must react to every negative review made on app stores. It is vital to ensure that an app is designed, developed and managed to achieve positive reviews every time.

Increase Awareness of Your Brand

Regardless of whether your company is rebranding or a new start-up you can increase the awareness of your brand with a mobile app. Create an app with interactive, popular features to captivate your audience.

Think of a method to get customers to interact with you app on a regular basis. The more they do so the more they will like the services or products it offers. In advertising this process is named effective frequency, once consumers have seen your brand on more than twenty occasions then they have definitely noticed it.

Nowadays apps have an option to share, which means your users can share your messages with their friends. This is just like a friend or family member discussing a great product or service they purchased. Studies have shown that third-party and referral sales are amongst the most valued promotion strategies.

Develop Loyalty from Your Customers

How many repeat customers does your business have? The answer to this question is important as you will need to work on increasing this number. Loyalty from your customers can be developed when you keep reminding customers about your business and the type or services or products you sell.

There is so much advertising already out there, such as, newspaper ads, billboards, flyers, banners on websites, coupons, and social media. Is it worth adding your message to these overcrowded locations?

It is very likely that your message will become lost or unnoticed amongst all the noise. Take a step back and reconsider your ad strategy and marketing. Mobile apps offer a direct connection to your customers.

Mobile Apps and Websites Complement Each Other

Many businesses getting by on a tight budget consider whether they need a mobile app when they already have a website. In reality a mobile app and website complement each other’s capabilities. A website will attract new customers to your business and an app develops customer loyalty.

A website requires customers to open a browser window and then enter the URL of your website. While a mobile app only requires one touch on the screen of a mobile device. A website is the ideal platform to publish information such as images, videos and copy. But it does not have the two-way communication capabilities of a mobile app.

To start with a business needs a fully functioning website. Next, once you have attracted new customers, encourage them to download your mobile app. Now utilize the app to develop profitable business opportunities. Develop engagement with your audience by interacting and encouraging reviews from users. Finally, as you develop loyalty, develop your reach to social platforms and provide a shopping experience that is personalized to your customers.